If you were anywhere near the Barcelona Tobacco Fair on May 18th, you probably heard the buzz. And no, it wasn’t just the crowd. It was OXBAR making waves—and we didn’t come to play.

We came mini.

That’s right. While some brands were busy flexing their big-box booths, we let our OXBAR Mini do the talking. And guess what? People listened. From curious consumers to savvy shop owners and sharp-eyed distributors, the OXBAR Mini became the darling of the day.

Why all the hype? Well, for starters:

It’s tiny but mighty. Think pocket-sized power.

It’s sleek, smooth, and stylish—like Barcelona itself.

And let’s not forget the flavor. Because life’s too short for boring puffs.

We watched as stores stocked up, distributors lined up, and C-end users lit up (figuratively speaking, of course) at first puff. There were smiles, selfies, and a lot of “Can I try that?” moments.

Spoiler alert: They could. And they did. And now they want more.

So here’s to Barcelona for the sunshine, the sangria, and the love. And here’s to the OXBAR Mini, proving once again that great things really do come in small packages.

Missed us in Spain? Don’t worry—we’re just getting started.