OXBAR’s #BeASheikhWithRovota campaign is rapidly gaining momentum in Iraq, generating strong buzz and widespread participation as it introduces the new ROVOTA. The social-first activation has captured attention across platforms, with a growing number of users joining in and sharing creative interpretations of the campaign.
At the heart of the experience is a premium gift box, designed to deliver a refined unboxing moment that reflects OXBAR’s high-end positioning. Featuring a signature headscarf, the kit invites participants to create “Sheikh-style” photos and videos—embodying a sense of leadership, confidence, and prestige. The symbolic “scepter,” representing ROVOTA, adds a layer of intrigue, sparking conversation and driving curiosity around the product.
High-quality user-generated content continues to flood social media, with standout posts amplified through OXBAR’s official channels, further elevating the campaign’s visibility and influence. The addition of an online giveaway has accelerated engagement, encouraging even more users to participate, share, and explore ROVOTA.
With strong traction, premium storytelling, and enthusiastic community involvement, #BeASheikhWithRovota is turning ROVOTA into a standout launch—reinforcing OXBAR’s elevated brand image while building excitement at scale.